Websites can be built up over time to be better and better. Use Google Analytics (free) or equivalent. Find out:
- Visitors count
- Time on pages
- Where clicked on web page by percent.
- Visitor country/city
- Visitor Internet device PC/tablet/smartphone
- Traffic source like search engine, social media, direct link, other website link, PPC ad campaign.
- Search phrase used. This may be useful to expand your content on phrases that are popular.
The more quality web pages you create the better authority you are on your industry. This leads to more search engine traffic and links over time. e.g. 170 web pages indexed, 10,000 page views per month.